CLIF ENERGY

Project: THE CLIF BAR STOOLS
Client: MAD RIVER
Processes: Carpentry, metal fabrication, engineering

We worked alongside South Coast agency, Mad River, on an unusual installation: a full-length, custom made bar and accompanying ‘cycling’ bar stools for the energetic brand, Clif Bar & Company.

Considering the concept of Clif started on a bike ride, the project was massively close to the brand’s heart. The purpose of the installation was to encourage people to visit the bar and get peddling, so it needed to be unique, effortlessly interactive and - above all - fun.

We worked closely with creative agency, Mad River, to take the idea and create an installation that fitted the look and feel of the Clif brand, whilst celebrating its cycling roots and passion.

Calling upon our skills in carpentry, engineering and metal fabrication, we produced a truly creative and exciting installation that saw many, many happy customers peddle their way to free energy bars.